OptiField
FSM / Agentic AI
Agentic AI for Field Service Management. Let AI run your back-office and dispatch.

We take concepts from zero to cash-flow-positive businesses — engineered from day one for scale, and built to be worth acquiring. Founders and builders. Experienced operators shipping enduring companies.
The method
We're not a think tank. We're a working lab. Here's the reaction we run on every concept that lands on the bench.
We hunt for painful, real problems where AI creates unfair leverage. No fluff, no science projects — only ideas with a clear path to revenue.
Experienced operators and engineers build the product for real, from day one. Architected for scale before the first user ever logs in.
We push to cash-flow-positive fast, then pour fuel on what works. Distribution, pricing, retention — the boring stuff done ruthlessly well.
Every company is engineered to be worth acquiring — clean, durable, and self-sustaining. Built to outlast the hype cycle.
Specimen shelf
A slice of what we've incubated and built. Real products, real customers, real revenue.
FSM / Agentic AI
Agentic AI for Field Service Management. Let AI run your back-office and dispatch.
Scheduling / Payments
Scheduling software built for salons and spas that keeps calendars full and no-shows low.
AI Analytics / Reporting
AI powered dashboards that answer the question behind the number.
FinTech / AI Payments
AI native surcharging platform that automates card brand, state and GAAP compliance.
Currently on the bench
Half-baked, mostly-working, occasionally-explosive. These are the experiments we can talk about.
Outbound AI reps that book meetings and never sound like robots. Currently 3x-ing on cold lists.
The app watches how power users win, then rebuilds onboarding for everyone else. Spooky good.
An agent that renegotiates vendor costs and reprices plans while the founder sleeps.
We feed it a market, it spins out 50 validated wedge products ranked by time-to-revenue.
Manifesto
We build alongside, in the code and in the market. Skin in the game on every venture.
We build companies designed to last and worth acquiring — never demos designed to raise.
Bold ideas mean nothing on a whiteboard. We put them in front of real customers, fast.
We partner with founders and operators to build the next one.